We’re people first, then lawyers. Our philosophy is simple. We do not want to be just lawyers who attend to issues at hand using only our IQ. Just knowing the law does not cut it for us. We want to be your lawyers with IQ + EQ. Because we genuinely care about the things that matter to you. About your experience of working and partnering with us.

Because you’re now the most disruptive force facing the legal industry—driving change in the business of law—we too are inspired to follow in your foot steps to embrace the D word. To disrupt the legal landscape, we want to continually innovate the client experience, constantly explore ways to engage you in a manner that is authentic, memorable, and personal; and reshape and reinvent the way we practise law.

As part of the user experience, we use plain language to communicate with you. We strive to avoid gobbledygook, legalese, and oddities. Because it’s all about you; about writing to meet your needs, not ours.

We know that building long-lasting relationships doesn’t happen overnight. It takes time, and no effort is too small for us to make—from documentation to legal advice. To achieve that, we will explore every avenue to make your experience memorable, to make this firm a better place—for you, our team, and our community. Because you matter to us, we plan not to be just here for now. But here for generations.